Digital displays that show programming, menus, or advertising are found in hotels, supermarkets, airports, banks, and increasingly in retail stores. Controlled remotely, they are used to grab audiences with a visual medium. Adding HyperSound to include directed audio can more than double the impact of marketing communications.
It is predicted that there will be 22 million digital signs by 2015. Savvy retailers and other marketers are catching on to the power gained when messages can deliver sound to targeted patrons, reducing ambient noise clutter, with minimal disruption of commerce.
Change marketing and information messages instantly -- for no cost.
Sometimes known as dynamic signage or narrowcasting or electronic signage, digital signage from Parametric Sound is one of the most effective sources for providing information, advertising and marketing messaging that can be changed instantly.
Retail, corporate and transportation, as well as other sectors such as healthcare and hospitality are rapidly adopting this technology.
Boost sales by jumping on the digital sign revolution.
Digital signage can reach large audiences in a targeted way at a point where it really matters: at the point of sale or, at a very minimum, when consumers can easily alter their travel plans to go to a point of sale.
The Central Wisconsin Airport has digital kiosks that allow nearby merchants and others can use to advertise to travelers and patrons within the airport. These digital signs display content rich video and animation can be shown, and the signs can adapt to the context and audience -- even use an interactive application on large LCD touch screens.
Add to this, a growing sophistication in how brands want to manage the consumer experience. Brands want to deliver interactive, personalized and enjoyable experiences to end-customers wherever they are located, on whatever device they are using or seeing or interacting with. Digital signage is a critical medium for making this happen.
Other media - newspapers, magazines, TV - do not have the strength of place or the flexibility to deliver such targeted messages to specific audiences.
Digital Signage is powerful yet cost-effective.
Today's solutions support remote manageability, energy efficiency and enough performance for advanced capabilities such as anonymous video analytics (for audience metrics and enhanced ROIs), and the ability to process and blend rich media content.
Explore the flexibility and cost-effectiveness digital signage can provide compared to traditional media, i.e., content can be changed remotely; customers can be targeted more accurately.
No other marketing media can match the value proposition that digital signage delivers: the ability to reach a mass audience with such a high level of flexibility in creative, placement, cost and (with the addition of audience metrics) proven performance. As the market data are already showing, that value proposition is a winner.